Calgary’s BlackSquare announced yesterday that they have signed their first external client for their proprietary wine club management and e-commerce application – the Okanagan’s Poplar Grove Winery.

BlackSquare’s software is a revolutionary web-based platform which enables wineries and retail wine & spirits stores to sell direct to consumers. All transactions are accepted directly by the winery or retail store allowing the software to be rolled out globally across all jurisdictions that allow direct to consumer wine sales.

“We’re excited to be partnering with BlackSquare to offer our valued wine club members the best possible online experience,” said Ian Sutherland, Poplar Grove’s Executive Winemaker, “Members should expect to see the rollout of the new wine club software and web portal early in 2012.”

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