One off shipments can be created either due to ad-hoc ecommerce orders or due to recurring ecommerce transactions which are administered manually. The single biggest win to make direct to consumer sales more profitable is to automate as much of the administrative process as possible through batch shipping rules.

As the manual process flow-chart demonstrates. It takes effectively the same amount of time (rounded to the nearest minute) to put together an order for 1 bottle of wine as it does to put together a package of 4 bottles. For businesses that process shipments daily, they often do so under a misguided attempt at speed and efficiency. Do your customers really want to have one bottle of wine delivered tomorrow? If speed was the sole factor behind a purchase decision those customers will go and purchase that wine at their local liquor store. They will not order it online. That is a fact.

Single Fulfilment Process Flow Diagram

Why cater to an imaginary segment of the online buying community? It appears easier on the surface, but in actuality leads you down the path of creating a process (ship every day) that neither works, nor is scalable (you can’t automate) nor is desirable (people don’t want/need instantaneous delivery) in the wine industry. Wine is not a commodity, it is an experience.

Now take a look at the batch process flow-chart. The labour cost per order is effectively identical, but the huge advantage here is the simple fact that when you do any process 100 times per period you can easily automate the task because each product is identical. Leaving aside the fact that the recurring purchase model gives you a far higher assumption of another purchase (95% – 97% vs. 0% – 5%) versus ad-hoc shipments, but the profit margin is higher.

Batch Fulfilment Process Flow Diagram

Blackboxx automates every step of the batch shipment process for both recurring and targeted ecommerce purchases. We make it easy and profitable to do so.