What makes the relationship between Blacksquare and WineCollective unique is that they are both owned and run by the same people. In setting up the WineCollective, directors Matthew Protti and David Gluzman were quick to find the need to develop a more efficient way to handle its e-commerce which, with more members joining, was becoming increasingly unmanageable.

Together, Protti and Gluzman tailor made e-commerce technology, known as Blackboxx, to suit their needs at WineCollective – specifically, they wanted to engage and empower wine club members while removing excess administration and time costs.

Read the full article in this PDF form Grapegrower & Winemaker magazine.