The South China Morning Post has started selling wine.

And its new ecommerce site Wine Circle, a cloud-based wine store is powered by Canadian technology created by BlackSquare, the company behind the wine ecommerce application Blackboxx.

At a time when retailers are increasingly getting into the content business, the BlackSquare/ SCMP collaboration indicates it’s a trend that cuts both ways – media publishers are getting into retail sales. With publishers beset by falling ad revenues, they’re looking to bolster the bottom line with new revenue sources that go beyond the traditional advertising model.

Read the full article at the Vancouver Sun.