Canada, a big bright spot in Australia’s wine exports, has turned the tables and starting exporting wine technology back to Australia.
The Blackboxx ecommerce solution quickly became big in Canada following a relaxing of alcohol sales regulations allowing a freer flow of alcohol from province to province.
Several larger vineyards in Australia have recently started using Blackboxx — McWilliam’s, De Bortoli, and Angove — just a small part of Australia’s 2,500 wineries.
But the smaller vineyards can compete on processing and delivery if they can build their customer base.
The margins are better when selling a bottle of wine direct to a consumer. At least half, and likely a lot more, the price of a bottle is lost when sold through a bottle shop or restaurant.
The best solution is to sell online.