Wine Industry Ripe for Innovation, Hears Global Industry Leaders’ Conference

Delegates at a senior-level wine industry conference have heard how the wine world could learn lessons from other sectors to help it develop. Wine Vision ran from Nov 18- 20 in London, with the objective of
setting an agenda for change in the wine sector.

Speaking on digital communications at the event, Protti said: “Our global experience is completely aligned with this survey’s findings: direct-to-consumer wine growth is surging globally, with
strikingly similar patterns everywhere.”

Protti added, “The key to success is offering consumers a brilliant user experience that’s truly responsive to how they want to shop for, and buy, wine. Wineries typically don’t employ the right technology or
business practices to reach consumers. Done right, direct-to-consumer wine ecommerce is delightfully attractive to consumers, while building excellent brand value and profits for the wineries.”

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