Ecommerce Innovator now Bundling World’s Most Popular Social Relationship Platform for Global Wine Industry Clients


Calgary, Alberta, Canada: December 1, 2014 – BlackSquare Inc. has joined Hootsuite’s Solution Partner Program, and will now provide Hootsuite’s social relationship platform to its global clients to drive social transformation across their businesses. Hootsuite is used by over 744 of the Fortune 1000 companies, including such global brands as NHL, Sony Music Entertainment, Adidas, eBay, Orange, Australia Post, and millions of others. With advanced tools and services available for security, collaboration, engagement and analytic measurement of social media strategy, Hootsuite is built to bring top social ROI to brands.

“We’re thrilled to have BlackSquare as an official Hootsuite Solution Partner,” says Kevin O’Brien, Hootsuite’s Vice President of Partners. “BlackSquare’s growing reputation for best practices leadership in wine ecommerce, their innovative approach, and commitment to social media are a powerful combination. Blackboxx is one of the first ecommerce platforms to bundle Hootsuite, and we’re very excited about this partnership’s reach into the wine industry vertical market.”

“Our wine industry clients trust us to continually deliver the best ways to sell wine online, and technology innovation that future-proofs them,” said BlackSquare CEO Matthew Protti. “From the smallest winery to the largest enterprise producer, our clients know we’ll bring them best-of-breed tools for profitability, brand building and engaging customers. That’s why bundling Hootsuite into our Blackboxx ecommerce platform aligns so well.“

Protti added, “This partnership is a unique marriage of two industry leaders. Hootsuite’s world-class social relationship platform handshakes with solutions already built into Blackboxx, and we’ll continue evolving Blackboxx’s functionality with Hootsuite. We’ll be delivering social media capability that’s unique and finely tailored to the wine industry’s needs.”

BlackSquare’s global clients will be able to collaboratively manage social marketing, social customer service, and social selling; launch social media strategies; identify and grow new audiences; and distribute targeted messages via Hootsuite’s dashboard – all simplified for wine industry clients by bundling Hootsuite into the Blackboxx wine ecommerce platform.

Winery brand managers will find it easy to streamline team workflow by scheduling messages, using assignment tools, and reaching new audiences with geo-targeting. Clients can also benefit from Hootsuite’s ability to invite multiple collaborators to access and manage social profiles securely, as well as build custom reports using Hootsuite’s comprehensive social analytics tools for measurement. Because Hootsuite is a Certified Preferred Partner with Twitter, Facebook, LinkedIn, and Google+ Pages, users are able to access over 70 social networks and integration offered through the Hootsuite App Directory – including Salesforce, Zendesk, YouTube, Instagram and Tumblr.

About Hootsuite

Hootsuite is the world’s most widely used social media relationship platform. More than 10 million users, including 744 of the Fortune 1000 companies, trust Hootsuite to manage their social media programs across multiple social networks from one integrated dashboard. @hootsuite

About BlackSquare Inc.

BlackSquare is powering an ecommerce revolution for the global wine and spirits industry, and serves clients on four continents from offices in Canada and Australia.

BlackSquare combines deep wine industry expertise with advanced cloud-computing technology to produce Blackboxx, the most powerful direct-to-consumer wine ecommerce platform available, designed for global wineries, wine clubs and distributors. Blackboxx is the only SaaS ecommerce platform specialized to the wine and spirits industry, and is unique in its ability to power multilingual, multi-geography and multi-currency transactions.

Blackboxx is currently sold in North America, Australia, Europe and Asia, and has won substantial producer market share in Australia and Canada. Some of the world’s largest wine producers trust Blackboxx to power their ecommerce and direct-to-consumer sales. @blacksquareca

To arrange interviews or for more information:

Matthew Protti – CEO, BlackSquare Inc.

Judy Bishop – CMO, BlackSquare Inc.

Hootsuite Media Team

Download the full press release.