Unified data strategy a first in the wine industry and provides a global footprint

Calgary, Canada & Munich, Germany – May 25, 2016:  Global Wine Database and Bottlebooks are excited to announce a data partnership which will revolutionize the way that wine data is stored, transmitted and used electronically. This partnership is part of a broader global effort to ensure that wine businesses can freely move their wine information between professional wine data management systems.

Potential users of this new data standard include: producers, retailers, industry associations, trade groups, industry conferences & events, B2C and B2B technology applications, regulators, writers/reviewers and the general public.

Global Wine Database (GWDB) is a product of wine technology company BlackSquare Inc. and is a centralized, verified data source for producers to input data for use in third party applications all over the world. GWDB allows producers control over their data to ensure that consumers, trade and industry only use the most accurate and highest quality wine data. GWDB was piloted by the Canadian Vintners Association in 2015 with the launch of, a data source for all Canadian wine producers and the GWDB open API will launch later in 2016.

Bottlebooks enables wine businesses to easily exchange and use professional wine data. It is an integrated web-based software platform with tools tailored to the needs of each business type including producers, importers, retailers, associations, event organizers, and other software companies.

“We are extremely excited to partner with Bottlebooks on developing this new data standard,” said Matthew Protti, BlackSquare’s CEO and Co-Founder.  “Global Wine Database is excited to integrate with Bottlebooks to enable producers to use their wine information across both platforms. Having a standard way to transmit trade-related wine information is a significant step forward for the wine industry.”

“Digital innovations in the wine sector require high quality, reliable wine information,” said Bottlebook’s Co-Founder and CEO, Jonathan Harclerode.  “BlackSquare provides a unique service to its customers, supporting them through the entire value chain including direct to consumer ecommerce, marketing, and distribution of their wine information with GWDB. This data partnership is important because it helps avoid fragmentation of data within the wine industry, and provides wine businesses access to an even greater range of digital services. “

Matthew Protti and Jonathan Harclerode will both be sitting on a panel speaking on “New technological trends that impact the marketing of wine” at the 9th International Cool Climate Wine Symposium taking place from 26 – 28 May, 2016.

About the partners:

Bottlebooks connects wine businesses to exchange and use professional wine information. Businesses can share more than 160 pieces of information about their wines in a standard format. More than 3000 businesses from 48 countries use Bottlebooks to exchange wine information with their business partners. Bottlebooks is based in Munich, Germany.

Global Wine Database is a product of BlackSquare Inc. Global Wine Database is a central database for wine information, controlled by producers and made available for wine trade, apps and media.

For more information or to schedule an interview please contact:

BlackSquare Inc. 

Christina Crowe, Media Relations – BlackSquare Inc.
403.648.9094 – (44) 203 608 8336


Sally Bishop, Relish PR
07930 416 353

David Lees, Bottlebooks
49 152 59713833