Melbourne, AUS, – June 14th, 2016: BlackSquare and Vintrace are excited to announce the first in a series of country-wide events showcasing the technological trends and product solutions available to the wine industry. Along with guest speakers from Xero, providers of online accounting software and HootSuite, a global provider of social media management software, the event entitled “Navigating the Ecosystem of Technology for the Wine Industry”  is open to all members of Australia’s wine industry and will take place on July 7th from 9 am – 1 pm at the beautiful Yering Station vineyard in the Yarra Valley.

“Along with our partner, Vintrace, I am extremely excited to be sponsoring this showcase, which will bring the best-of-breed technology businesses for the wine industry under one roof. From production planning to social media and everything in between, this event will truly have something for everyone.” said Matthew Protti, BlackSquare’s CEO and co-founder. “I am also thrilled to have the opportunity to present one of BlackSquare’s newest products, the Global Wine Database (, a centralized, verified data source for wine producers to input data for use in third party applications all over the world.”

“This event will provide an opportunity to analyze insights and global trends and learn how they affect the Australian wine industry” said Josh Abra, Operations Director and co-founder of Vintrace. “Ideally suited to owners/managers, winemakers and sales and marketing, this event will have something for everyone and will be an invaluable opportunity for industry professionals to network with both their peers and the leaders in innovation for wine industry technology solutions”.

Tickets to the event include morning refreshments and a catered lunch at Yering Station vineyard. Those interested in purchasing tickets, should visit

About the partners:

BlackSquare Inc. is a expert, global provider of direct-to-consumer (DTC) wine and beer business solutions. Founded in 2010, BlackSquare specializes in offering a wide-array of DTC strategies from enhancing foot-traffic sales to launching a social media campaign, and everything in-between. The co-founders of BlackSquare, Matthew Protti and David Gluzman, are also the co-founders of WineCollective, the largest growing monthly wine club in Canada as well as a slew of other wine and spirits based businesses and products including Tannic, Canada Craft Club, Highfield and Global Wine Database.

Vintrace is a global provider of Cloud based production software to more than 300 wineries worldwide. The Vintrace platform provides for vineyard, cellar, lab, inventory and warehouse management with key integrations to accounting and eCommerce platforms such as Xero and BlackSquare. Vintrace was founded in 2006 and was the first commercially available Cloud production solution to the global wine industry. Based in Melbourne, the co-founders continue to innovate adopting new mobile App technology for use by winemakers in the vineyard, cellar and warehouse.

For more information or to schedule an interview please contact:

BlackSquare Inc.

Christina Crowe, Media Relations – BlackSquare Inc.

+61 2 8607 8988


Joshua Abra, Co-founder – Vintrace

+61 421 808 939