How do you plan for a vacation? How do you research a new city, or find that next restaurant to experience? Social media plays a part but Google still rules. You go to Google to SEARCH for something that is relevant to your immediate needs.
It’s shocking to see how few wine brands advertise their winery on Google.
Do me a favour and try a search where you type in your wine region such as: “McLaren Vale Wineries”. Where do you rank, what advertisements do you see? Is your brand anywhere to be found?
Here is that exact example:
Let’s break this down:
Notice the trend in the results? Tourism.
Tourism is one of the most significant sources of search traffic, yet almost no wine brands are taking advantage. Nearly everyone under the age of 40 (millennials) is defaulting to using the internet as their primary way to plan and find information.
Take out a Google Ad and drive more people to your cellar door. You need to give customers a reason to visit you. Your website might be enough, however, building out a landing page specifically around your advertisement can take things to the next level.
“Receive a free bottle of wine when you mention our ad”.
At the end of the day the formula is pretty simple, drive more traffic to your cellar door, drive more direct to consumer sales.
You can get started for as little as $100 a month. Please get in touch if you’d like to learn more.