Malts.com

Malts.com

About The Project

Diageo was looking to accelerate their eCommerce capability and fundamentally transform the way they interacted with their consumers. A rebuild of malts.com transformed a brochure-led site to an eCommerce-first revenue centre, with goals of converting more consumers, driving search ranking, and dramatically increasing the digital mental and physical availability of their brands–all achieved through a proven pilot. Demonstrating scalability, BlackSquare built the Germany expansion just one month after the UK launch, and will continue to expand across multiple geographies, widely increasing Diageo’s footprint.

Client

Diageo

Solutions

  • Acquisition & Engagement
  • Ecommerce Enablement
  • Fulfillment Coordination
  • Logistics Management

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